[meta] archive ingest

• Source: Hive & Arrow Marketing
• Capture Date: 2025-05-31
• Provenance: HiveArrow_sr_team_convo_2025-05-31.html
• Note: Some details about original transmission and custody remain under internal review.
• Content may be incomplete or altered.
📅 May 29
J
Jenna (Head of Strategy) [08:03 AM]
Have you seen this new meme that's exploding? The kitten one. I've never seen anything like it before. It's literally everywhere - my feed is 90% kittens right now. 🐾
M
Morgan (Project Manager) [08:09 AM]
Yea this thing isn't dying off. It's been six weeks and it's still growing. Every time it starts to dip, someone new picks it up and gives it more legs.
T
Tony (Creative Director) [08:17 AM]
Even my 5-year-old niece is into it. Her school did a "kitten kindness" day because of it. 🧁 Any way we can make something from it?
M
Max (Brand Analyst) [08:31 AM]
It's risky. Young people today see brands using existing memes as super cringe. 😬 It can backfire hard if it looks like we're trying too hard.
M
Morgan (Project Manager) [08:48 AM]
True, but this isn't just hitting the youth demographic it's gone way beyond that. I've seen posts from retirement groups, book clubs, even a mayor shared one this morning with the caption "Public cuddles initiative coming soon." 🧓📚"
L
Leo (Community Manager) [09:02 AM]
Let's put out a few posts, see if we get any traction. 📢
B
Becca (Designer) [09:30 AM]
I can mock up some soft pastel visuals with kittens in branded hats. Super gentle vibes.
J
Jenna (Head of Strategy) [10:41 AM]
Love that. Make it subtle but weirdly endearing.
M
Max (Brand Analyst) [11:39 AM]
We are now a cat-driven marketing agency. No turning back.
B
Becca (Designer) [12:32 PM]
Okay I just posted a teaser on our IG story with a paw print loading animation. 🐾⏳
L
Leo (Community Manager) [12:35 PM]
Just pushed a tweet: "Corporate mews: Because every decision needs more whiskers." Let's see what happens. 🐱📈
J
Jenna (Head of Strategy) [12:37 PM]
Watching the reactions now. This is either genius or a total mess. Probably both. 😅
📅 May 30
J
Jenna (Head of Strategy) [07:02 AM]
We're getting crucified out there. Can someone tell me what the hell happened overnight?
M
Max (Brand Analyst) [07:18 AM]
Did anyone actually read the comments last night? Because I thought we were getting good engagement before bed.
T
Tony (Creative Director) [07:29 AM]
Honestly, same. I even saw people making memes about our posts. That usually means we're in, right?
B
Becca (Designer) [07:45 AM]
Wait, is it bad-bad? Like cancel-culture bad or just people mad they missed the joke?
L
Leo (Community Manager) [08:02 AM]
No one on the night shift pinged me. Why are people tagging my personal account with “kitten grifter” memes? Is that even about us?
P
Priya (Communications) [08:21 AM]
There's a lot of talk about how tone-deaf it is. Most people are saying we're just trying to cash in on something wholesome because we saw a trending hashtag.
T
Tony (Creative Director) [08:39 AM]
There's a Discord server compiling our staff names and trying to doxx us, This is escalating fast.
J
Jenna (Head of Strategy) [08:52 AM]
Okay, everyone needs to set all their social accounts to private immediately. I don't care if you only use it for cat videos, lock it down and double-check your passwords. And everyone, actually read the security policies these people are going to try to hack us, it's not just a joke anymore.
B
Becca (Designer) [09:01 AM]
Shiy, My LinkedIn actually got hacked someone swapped my photo for one with cat ears and labeled me "Minister of Fur Affairs." It has 6k likes and I can't even log in to fix it.
M
Morgan (Project Manager) [09:24 AM]
Everyone take a breath, then do as Jenna says. I'm going to get a video call going so we can work this out.
P
Priya (Communications) [09:26 AM]
What if we just say it was an intern who went rogue? Quick apology, boom, done.
T
Tony (Creative Director) [09:31 AM]
Honestly, we've got enough interns. No one will notice if we throw one under the bus 🚌🚌🚌. Might as well use that for something.
J
Jenna (Head of Strategy) [09:40 AM]
Just let me know when PR is done roasting us. I'll be over here hiding under my desk.
M
Morgan (Project Manager) [09:44 AM]
Becca, you have to report your LinkedIn hack to IT. They'll need to check your laptop for malware. Sorry, protocol.